Audience Profile- Demographics and Psychographics

Here, I have gone into more detail about my target audience.

Audience profile

My audience profile.
The back image is of a crowd to represent live music which is current with every genre.
Tumblr logo, as indie music fans use Tumblr as a platform to share and discuss music and musicians, including images, videos and gifs of live music.
The hassle bag and boots are representative of the fashion of indie folk fans, typically the style is alternative from main trends.
The patterned guitar is a common instrument in indie folk music, indie music fans may be into instruments themselves.
Vinyl sales are actually popular as they are considered as collectables.
Indie folk audiences like a unique, vintage style and so would be into Diana photography which creates a vintage style of photography.
The music festival poster for indie music, audiences love experiencing their favourite bands live.

Moodboard

My mood board for my artists 'Kiki'.

Because my genre is Indie Folk, I've ensure the mood board reflects this with the patterns and images I have used. The font is a handwritten style which adds to the 'folk' effect. The images include artiste in the same genre, an acoustic guitar which is a significant instrument in indie folk, indie patterns, indie fashion and images that show what my music video will involve.

Music Video Analysis in my chosen genre - Goodwin analysis

Gabrielle Aplin-Home. Indie Folk genre.

Genre characteristics 

The music video demonstrates genre characteristics. There a a few including; artists passion for music which is common in indie folk videos, the artists doesn't focus on money or fame but their love for the music they make, we can see this aswell by the way she buys the guitar at the end of the video. Another is the use of nature, scenery and natural light, in this video we see the artist outside a lot with natural light, there's nothing artificial in comparison to pop videos for example.

Relationship between lyrics and visuals

The video is about the girl trying to find her place and survive on her own. The lyrics accompany this "Cause they say home is where your heart is set in stone". The lyrics talk about how home is comfort but how she wants to fly the nest and survive in the real world and this is what we are shown in the video.

Relationship between music and visuals

The music is quite slow paced and uses soft instruments. The video is also slow paced and quite calm, there are even parts that are slow motion.

Close-ups of the artists face

There are many close-ups of the artists face in the music video, and she is the main character in her video. Aplin appears in most of her music videos, so the use of herself has become motif recurring in her work.

The notion of looking

There is a scene in the video where the character looks at herself in the mirror, this signifies her reflecting on herself and her image, it seems she hasn't washed for a while so she is probably trying to make herself appear clean.

Intertextual references

The video doesn't reference anything directly. However, the idea of her walking in an open place, walking down long roads has been used in many different medias. Lana Del Rey's video for Ride shows her travelling along open roads. They're quite similar in style and concepts

Indie Folk genre research- Artists

Indie Folk

Indie folk is a music genre that arose in the 1990s from musicians in the indie(independent) rock community influenced by folk and classic country music . Indie folk combines the catchy melodies of indie rock with the acoustical sounds of contemporary folk music. 

Mumford & Sons are a British rock bands from London,formed in 2007. The band consists of Marcus Momford (lead vocals, electric guitar, acoustic guitar, drums), Ben Lovett (vocals, keyboard, piano, synthesizer), Winston Marshall(vocals, electric guitar, banjo) and Ted Dwane (vocals, bass guitar, double bass).

Lucy Rose Parton, known as Lucy Rose (born on 28 June 1989) is an English singer-songwriter from Warwickshire, England.Her debut album, Like I Used To was released in September 2012. Lucy Rose released her second album Work It Out on 6 July 2015 on Columbia Records.

Birdy (stage name) is an English Singer and songwriter from Hampshire. Best known for her cover including 'Skinny Love' and 'People Help The People, and her own single 'Wings'. She has two albums 'Birdy', which came no.13 in the UK, and 'Fire Within'.

Indie Folk- Brainstorm

Indie Folk Genre- Influences

Indie Folk uses influences from folk and country music:

Country Music

Originating in the 20's in Southern America, Country Music uses mainly guitars in its sounds and consists of mainly dance tunes and ballads. It is named as country music because it literally originated in the country. Indie Folk uses similar instruments to country music.

A popular example of country music would be Dolly Parton: 

It's clear in the video that the guitars are an important part of the genre.  

Folk Music

Similar to country music, folk music was originally that which was sung within communities. It wasn't really created to be sold to wide audiences and was sung by people who weren't necessarily musicians. It later embedded with pop music., during the 'folk song revival.  Again, instruments used in folk music are used in Indie Folk Music.

A popular example of Folk Music would be Bob Dylan's Blowin In The Wind:

The song is an example of a song that reflects current social issues, 'Blowin In The Wind' was song written for the black rights movement in the 60's