Initial genre research- Artists

Alternative rock is a genre of rock music that emerged in the 80's but became popular in the 90's. This type of music doesn't fit into 'mainstream rock', hence why it is named 'alternative' rock and it came from artists on independent labels that were influenced by pop-punk. What makes this genre different from just rock is its distorted guitar sound and subversive/transgressive lyrics.

I say 'alternative/indie' as indie pop is a sub genre of alternative music. Furthermore, I know alternative music is what I'm working with but it may be a song that is described as 'indie pop,indie folk' etc. 

Example artists of indie music:

Lana Del Rey is an American indie/dream pop artist, her debut album 'Born To Die' was fifth best-selling album of 2012. Lana Del Rey's music is known to reference 50's and 60's America, with a cinematic sound. 

The XX are an English indie pop band with one female member and two male members. They won the Mercury Music Prize for debut album 'XX' in 2010. The XX have a very unique sound and their style is very un-conventional when it comes to music videos.

Jake Bugg is an English Indie Rock singer and songwriter who's self-titled debut album reached number one on the UK albums chart. Bugg's music also has a 'folk' style to it.

Ben Howard is an English Indie Folk singer songwriter. His debut album 'Every Kingdom' was released in 2011. Howard won a Brit Award in 2013 for British Male Solo Artist.

Wolf Alice are an English indie rock band consisting of three male members and one female, lead singer. Their debut album 'My Love Is Cool' was released June 2015. Single 'Moaning Lisa Smile' which charted within the Billboard Alternative Songs Chart. The band describe their style 'rocky pop' and Clash magazine has described the band as "the lovechild of folk and grunge"