Saturday 26 September 2015

Music Video Analysis in my chosen genre - Goodwin analysis




Gabrielle Aplin-Home. Indie Folk genre.



Genre characteristics 

The music video demonstrates genre characteristics. There a a few including; artists passion for music which is common in indie folk videos, the artists doesn't focus on money or fame but their love for the music they make, we can see this aswell by the way she buys the guitar at the end of the video. Another is the use of nature, scenery and natural light, in this video we see the artist outside a lot with natural light, there's nothing artificial in comparison to pop videos for example.

Relationship between lyrics and visuals

The video is about the girl trying to find her place and survive on her own. The lyrics accompany this "Cause they say home is where your heart is set in stone". The lyrics talk about how home is comfort but how she wants to fly the nest and survive in the real world and this is what we are shown in the video.

Relationship between music and visuals

The music is quite slow paced and uses soft instruments. The video is also slow paced and quite calm, there are even parts that are slow motion.

Close-ups of the artists face

There are many close-ups of the artists face in the music video, and she is the main character in her video. Aplin appears in most of her music videos, so the use of herself has become motif recurring in her work.

The notion of looking

There is a scene in the video where the character looks at herself in the mirror, this signifies her reflecting on herself and her image, it seems she hasn't washed for a while so she is probably trying to make herself appear clean.

Intertextual references

The video doesn't reference anything directly. However, the idea of her walking in an open place, walking down long roads has been used in many different medias. Lana Del Rey's video for Ride shows her travelling along open roads. They're quite similar in style and concepts





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