Goodwin Analysis

Goodwin's music video theory, taken from "Dancing in the Distraction Factory".

There's 6 points to Goodwin's theory:

1.Music videos demonstrate genre characteristics, for example pop music using dance routines and a rap video may use iconography of money, cars drugs etc.

2. There's a relationship between lyrics and visuals. The lyrics may be represented within the video, e.g lyrics about love, the music video may show couples, or breakups.

3. There's a relationship between music and visuals. The music may be represented by the tone and atmosphere in the music video, e.g slow pace music, a slow pace video.

4. Demands of the record label will include the need for close ups of the artists face. Artists may develop motifs with recur across their work.

5. The notion of looking. There may be mirrors, screens within screens etc. There may also be voyeuristic treatment of the female body.

6. Intertextual reference. Music videos may refer to film, tv, or other music videos.